LiFT Sales Consultants
Sellmore.
LiFT builds the selling environment and training experiences that make excellence inevitable.
Book a consultation ↗Manifesto
We build the selling environmentthat makes excellenceinevitable.
Results
The Problem
Measuring activity,not behaviour.
Activity is not progress
Five thousand calls. Fifty conversions. Good or bad? Most firms cannot say — they measure activity and assume it equals progress.
Same input, different outcomes
Two reps make identical calls and produce opposite results. The variable is not effort — it is the selling environment they operate inside.
Excellence, engineered
Define what good looks like. Build the environment that supports it. Make excellence an inevitability, not an aspiration.
On day three, I watched my new hire with zero technical background deliver a flawless presentation.
Bart Jordan
Senior Regional Manager, Seequent
Practice
Build your advantage.
upLiFT
Make every conversation count.
One-on-one coaching, high-impact workshops, and the Sales Management Masterclass — fundamentals for every high-performing team. Managers become expert coaches. Reps learn to build trust, tell the right stories, and solve customer problems.
LiFToff
Your competitive advantage.
A behavioral selling system that gives you visibility into customer conversations — how buyers move from intrigue to confidence. One simple view that lets you scale what good looks like.
Launchpad
Start right.
Onboarding and certification that embodies your customer-centric culture from day one of a commercial hire’s journey. Made-to-measure virtual onboarding, capped by intensive in-person certification.
Testimonies
What clients say.
“On day three, I watched my new hire with zero technical background deliver a flawless presentation.”
Bart Jordan
Senior Regional Manager, Seequent
“Chris built standards and preparation frameworks tailored to our market — it changed how fast we moved.”
Melissa Wong
CEO & Co-founder, Zipline
“What Chris created gives us visibility in a way I’ve never seen before. We can now act ahead of the market.”
Melanie Milburn
Vice President & GM, Canada, Elvium Life Sciences
“His strategies transformed what I did. They changed how I engaged and how customers responded — and the results spoke for themselves.”
Edu Figueroa
Executive Business Development Leader
“Chris focuses on what matters — why customers buy, and how decisions flow.”
Richard Freeman
Strategy Advisor
“This makes sales coaching for any manager dead simple. Chris, you are spinning gold here.”
Rob Logan
Sr. Sales Manager
“LiFToff is one of the best investments I’ve made in my career.”
Dwayne Mott
Sales Director, Ricoh Canada
“Chris Szado is the sales guru.”
Zach
Account Executive
We’ve worked with
Team
The practice.
Chris Szado
Head of Sales
Sarah Robertson
Executive Leadership & Communication
Xavier Shive-Sanchez
Lead Generation & Operations
Matthew Logan
Head of Business Development
Alyssa Houde
Omni-channel Marketing & Design
Principal
ChrisSzado.
Head of Sales / Enablement
Chris has spent his career building selling environments where excellence is not an aspiration but an inevitability. From Fortune 500 sales organizations to high-growth firms, he designs training experiences that produce measurable, lasting behavioral change.
LinkedIn ↗